BUS 410: Event Management & Marketing includes the creation of an event management plan for a potential client. A situation analysis will investigate consumer behaviour, targeting and position as related to the planning and operation of events. Further development of the management plan will require an examination and the application of integrated marketing communications, sales, sponsorship, budgeting, risk management, staging, logistics and performance measures.
Prerequisites: ADMN 171 or BUS 370, ADMN 181 or BUS 381, COMM 220 or BUS 320, and COMM 241 or
BUS 341 or equivalent with a grade of C or higher.
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Disclaimer
Information contained in this course outline is correct at the time of publication. Content of the course is revised on an ongoing basis to ensure relevance to changing educational, employment and market needs. The instructor will endeavor to provide notice of changes to students as soon as possible. The instructor reserves the right to add or delete material from courses.