PGCM 151: Marketing examines the roles and functions of marketing in the tourism industry. The principles of customer service excellence and service recovery are discussed in detail. You are lead through planning, research, optimization, analytics and communications processes discovering how the �12 P�s� are used in the marketing of tourism products and services. E-marketing, and social media techniques and strategies will be discussed and practiced.
Crosslisted: PGHM 151 and RHOT 251
Accessibility Services Notice
standard statementCourse Details| Total number of weeks | 15 |
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| Total Credits | |
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| Total Hours | 45 |
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Typical hours per week breakdown| Lecture | 3 |
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Outcomes
Upon successful completion of this course, the learner will be able to:
- explain the concepts of selective perception, distortion, retention, and exposure in marketing.
- explain the concepts of online and social media marketing.
- test social media marketing strategies
- analyze a marketing plan.
- explain and integrate marketing terminology in class activities.
- describe the roles and functions of marketing in the tourism industry.
- differentiate between the marketing of tangible and intangible tourism products and services.
- explain how each of the "P’s" are used in marketing tourism products andservices.
- develop marketing objectives and strategies.
- conduct primary research in tourism/recreation marketing.
- explain segmentation practices.
- outline the steps of the marketing planning process.
Grading Table
Hospitality and Tourism
See the Academic Calendar for General Information including how to withdraw from course(s) and other regulations.
Disclaimer
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