SROM 151 Marketing

Outcomes

Upon successful completion of this course, the learner will be able to:

1. explain the concepts of selective perception, distortion, retention, and exposure in marketing;
2. explain consumer behaviour and motivation;
3. explain the role of management in marketing;
4. discuss the components of the "promotional mix";
5. explain the steps of the Marketing Planning Process; and
6. Explain the concepts of online and social media marketing.
7. define and use marketing terminology;
8. describe the roles and functions of marketing in the tourism industry;
9. distinguish between the marketing of tangible products and the marketing of intangible tourism services;
10. understand and implement the principles of customer service excellence;
11. explain how each of the "11 P’s" are used in marketing tourism products and services;
12. describe the process of developing marketing objectives and strategies;
13. assess the role of research in tourism/recreation marketing;
14. explain segmentation practices and discuss their importance in effective marketing practices;