SROM 257 Ski Rental/Retail Shop Management

School of Hospitality and Tourism

SROM 257: Ski Rental/Retail Shop Management. Ski Resort Rental Operations: Students will be introduced to the practical aspects of ski and snowboard rental shop operations. The layout and design of rental shops now must accommodate a wide range of rental equipment. Equipment purchase, rotation and disposal of aging rental equipment, and inventory control will be studied. Rental agreements, the CWSAA rental waiver, and liability issues will be discussed. The maintenance of rental equipment and the importance of good record keeping will be emphasized. Finally, repair shop operations as a satellite operation of the rental shop will round out the topics of discussion. Students will complete a Rental Shop Design project to enhance their knowledge of effective rental shop layout, flow, and balance. Ski Resort Retail Shops: For the second half of this course, students will be given an overview of retailing and how ski resort retail shops have become an integral revenue centre in today�s ski resort operations. The following retail topics will be discussed: buying cycle, customer service and selling, shop layout, and product merchandising. Pricing, the basis for mark-up, and discounting as related to retail shop financial performance will be studied. Guest speakers from local skior snowboard retail operations will present content on current industry trends and successful retail strategies. Students will carry out a critical analysis of a local sports retail shop to enhance their knowledge of store layout, merchandising, and in-store security.

Prerequisites: Successful completion of first year of the program or successful completion of two years in a different post-secondary program subject to approval by School Chair/Instructor.

Corequisite: None

Crosslisted: None

Accessibility Services Notice

Students who would like an academic accommodation and who have a documented disability should contact Accessibility Services, if they have not already done so.

Transfer Agreements

Course to Course transfer – YesBlock Transfer – Yesbctransferguide.ca
Course Details
Total number of weeks15
Total Credits3.00
Total Hours45
Typical hours per week breakdown
Lecture3

Learning Outcomes

Upon successful completion of this course, the learner will be able to:

  1. explain the contributing margin supplied by the rental, retail and repair shop;
  2. design and implement a retail store’s window display; and
  3. analyze retail layout and merchandising of a Nelson sporting goods retail shop.
  4. outline the buying and replacement cycle for rental equipment;
  5. outline the importance of liability waivers, as it relates to ski resort rental operations;
  6. explain ski industry rental shop certification and indemnification programs;
  7. complete the layout design of a ski and snowboard rental shop;
  8. outline and describe current trends in ski and snowboard equipment retailing;
  9. determine prices for shop merchandise;
  10. explain and calculate the percentage of cost of goods sold and percentage of gross margin;
  11. describe the ski retail industry buying cycle;

Grading Table

Percentage Letter Grade GPA
95 - 100 A+ 4.33
90-94 A 4.00
88-89 A- 3.67
85-87 B+ 3.33
80-84 B 3.00
78-79 B- 2.67
75-77 C+ 2.33
70-74 C 2.00
68-69 C- 1.67
65-67 P 1.00
64 and below F 0.00

See the Academic Calendar for General Information including how to withdraw from course(s) and other regulations.

Disclaimer

Information contained in this course outline is correct at the time of publication. Content of the course is revised on an ongoing basis to ensure relevance to changing educational, employment and market needs. The instructor will endeavor to provide notice of changes to students as soon as possible. The instructor reserves the right to add or delete material from courses.