RHOT250 Marketing
RHOT 250: Marketing examines the roles and functions of marketing in the tourism industry. The principles of customer service excellence and service recovery are discussed in detail. You are lead through the five steps of the Marketing Planning Process discovering how the "11 P's" are used in the marketing of tourism products and services. You will conduct a case study analysis of an existing company to demonstrate knowledge of marketing concepts studied.
Cross Listed Courses
SROM 151
PGHM 151
PGCM 151
Prerequisite
Successful completion of first year of the program or successful completion of two years in a different post-secondary program subject to approval by School Chair/Instructor.
Corequisite
None