PGCM 151 Marketing examines the roles and functions of marketing in the tourism industry. The principles of customer service excellence and service recovery are discussed in detail. You are lead through planning, research, optimization, analytics and communications processes discovering how product, price, plan and promotion (4 P's) are used in the marketing of tourism products and services. E-marketing, and social media techniques and strategies will be discussed and practiced.
Prerequisites: None
Corequisite: None
Crosslisted: PGHM 151, SROM 151, RHOT 250
Accessibility Services Notice
Students who would like an academic accommodation and who have a documented disability should contact Accessibility Services, if they have not already done so.Course Details| Total number of weeks | 15 |
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| Total Credits | |
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| Total Hours | 45 |
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Typical hours per week breakdown| Lecture | 3 |
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Learning Outcomes
Upon successful completion of this course, the learner will be able to:
- Describe fundamental principles of marketing, terms and definitions, as well as the role of the marketing manager.
- Explain the 4 Ps of marketing.
- Demonstrate an understanding of the decisions involved in the marketing function of organizations.
- Analyze complex marketing problems and generate appropriate recommendations for implementation.
- Identify corporate social responsibility concerns related to marketing (e.g. sustainability, cultural appropriation, green-washing).
- Design a Marketing Plan using the group problem solving method.
Grading Table
| Percentage |
Letter Grade |
GPA |
| 95 - 100 |
A+ |
4.33 |
| 90-94 |
A |
4.00 |
| 88-89 |
A- |
3.67 |
| 85-87 |
B+ |
3.33 |
| 80-84 |
B |
3.00 |
| 78-79 |
B- |
2.67 |
| 75-77 |
C+ |
2.33 |
| 70-74 |
C |
2.00 |
| 68-69 |
C- |
1.67 |
| 65-67 |
P |
1.00 |
| 64 and below |
F |
0.00 |
See the Academic Calendar for General Information including how to withdraw from course(s) and other regulations.
Disclaimer
Information contained in this course outline is correct at the time of publication. Content of the course is revised on an ongoing basis to ensure relevance to changing educational, employment and market needs. The instructor will endeavor to provide notice of changes to students as soon as possible. The instructor reserves the right to add or delete material from courses.