SROM 152: Ski Area Marketing and Special Events: In today's competitive recreation and tourism marketplace, competent ski area operators understand the essential role marketing plays in keeping ski lifts, cafeterias and lodges busy. In SROM 152, you will explore how ski resorts use primary and secondary market research, advertising media, social media, brochures, consumer ski shows, news releases and special events to boost skier visits. There will be a large hands-on component where the class will have an opportunity to create and run an event.
Prerequisites: Successful completion of SROM 151 Marketing
Corequisite: None
Crosslisted: None
Accessibility Services Notice
Students who would like an academic accommodation and who have a documented disability should contact Accessibility Services, if they have not already done so.Course Details| Total number of weeks | 15 |
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| Total Credits | 3.00 |
|---|
| Total Hours | 45 |
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Typical hours per week breakdown| Lecture | 3 |
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Learning Outcomes
Upon successful completion of this course, the learner will be able to:
- identify the roles and explain the functions of a ski resort marketing department;
- implement action plan; and
- evaluate the success of an event from a personal and organizational perspective.
- outline the skills and explain the responsibilities necessary to run a special event;
- develop a mission, vision, values statement for a special event;
- conduct ski industry related research;
- develop and action plan;
- prepare for, and conduct, business meetings;
- make decisions based on a variety of factors;
- conduct a risk management assessment;
- communicate with outside stakeholders;
Grading Table
| Percentage |
Letter Grade |
GPA |
| 95 - 100 |
A+ |
4.33 |
| 90-94 |
A |
4.00 |
| 88-89 |
A- |
3.67 |
| 85-87 |
B+ |
3.33 |
| 80-84 |
B |
3.00 |
| 78-79 |
B- |
2.67 |
| 75-77 |
C+ |
2.33 |
| 70-74 |
C |
2.00 |
| 68-69 |
C- |
1.67 |
| 65-67 |
P |
1.00 |
| 64 and below |
F |
0.00 |
See the Academic Calendar for General Information including how to withdraw from course(s) and other regulations.
Disclaimer
Information contained in this course outline is correct at the time of publication. Content of the course is revised on an ongoing basis to ensure relevance to changing educational, employment and market needs. The instructor will endeavor to provide notice of changes to students as soon as possible. The instructor reserves the right to add or delete material from courses.