GCOOL 106: Golf Club Marketing is a unique and innovative online course that focuses on the specific knowledge and skills necessary for successfully marketing a golf facility. It will help you understand, streamline and improve profitability of your marketing endeavours as you learn to research your product and your competitors, build on your strengths and create a total quality service environment that creates an unforgettable golfing experience.
Prerequisites: Students must have strong written and computer skills. Students are required to have computer access and high-speed Internet, Microsoft Office 2003 software, Adobe Reader and Shockwave Player.
Corequisite: None
Crosslisted: None
Accessibility Services Notice
Students who would like an academic accommodation and who have a documented disability should contact Accessibility Services, if they have not already done so.Course Details| Total number of weeks | 12 |
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| Total Credits | 3.00 |
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| Total Hours | 45 |
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Typical hours per week breakdown
Learning Outcomes
Upon successful completion of this course, the learner will be able to:
- collect and analyse specific golf market and product information;
- formulate specific, realistic golf course marketing goals and objectives given a specific golf course scenario;
- formulate effective internal and external golf marketing strategies to support golf course marketing goals;
- formulate specific marketing tactics to support golf course marketing strategies;
- organize and assemble the elements of a golf course marketing plan; and
- organize and assemble the elements of a formal marketing presentation.
Grading Table
| Percentage |
Letter Grade |
GPA |
| 95 - 100 |
A+ |
4.33 |
| 90-94 |
A |
4.00 |
| 88-89 |
A- |
3.67 |
| 85-87 |
B+ |
3.33 |
| 80-84 |
B |
3.00 |
| 78-79 |
B- |
2.67 |
| 75-77 |
C+ |
2.33 |
| 70-74 |
C |
2.00 |
| 68-69 |
C- |
1.67 |
| 65-67 |
P |
1.00 |
| 64 and below |
F |
0.00 |
See the Academic Calendar for General Information including how to withdraw from course(s) and other regulations.
Disclaimer
Information contained in this course outline is correct at the time of publication. Content of the course is revised on an ongoing basis to ensure relevance to changing educational, employment and market needs. The instructor will endeavor to provide notice of changes to students as soon as possible. The instructor reserves the right to add or delete material from courses.